Travel Loyalty News

The tug-of-war between hotels and short-term rentals intensified in 2019, with both sides making strategic moves to display their strength. There were wins and losses for everyone, and the result so far has been a deeper blurring of the lines between the two sectors.

Loyal customers may love your product and service, but the goal is to get them to spread the word. Here's everything you need to know about Net Promoter Score and how to retain, grow, and convert brand advocates.

Out-of-policy booking is a significant challenge in the business travel sector. Managers want employees to use approved tools and partners. But their business travelers frequently ignore those demands, choosing to purchase whatever is most convenient, cheap, or easy to use. Could hotel loyalty programs offer a solution to the impasse?

Out-of-policy booking is a significant challenge in the business travel sector. Managers want employees to use approved tools and partners. But their business travelers frequently ignore those demands choosing to purchase whatever is most convenient, cheap, or easy to use. Could hotel loyalty programs offer a solution to the impasse?

Wyndham Hotels & Resorts is the world's largest franchisor of hotels. We run through the brands that have helped it become one of the most successful hospitality businesses.

What’s in store for the business travel sector in 2020? Our newest trend report, created in partnership with corporate travel management leader TripActions, offers a prediction on the 10 trends that will have the biggest impact on business travel in the year ahead.

The latest perk hotels are offering guests: flexible check-in and checkout. Some charge a fee. But some are granting it for free. It's an interesting play to attract more loyal customers who will book directly with the hotels and not with online travel agencies.

EDreams is certainly putting a lot of effort into its Prime subscription offering. The test will be how it goes down in other markets and how it performs over a number of years. Do the numbers stack up over the long term and will people keep renewing?

At Skift Global Forum 2019, we hosted a session with SheerID on how brands can gain loyal customers with a new form of customer acquisition that uses gated, personalized offers. Download this new eBook to learn how your brand can implement this approach.

Ancillary products are becoming increasingly important to hotels’ marketing, branding, customer loyalty, and revenue goals. This new insights deck from iSeatz offers a detailed audit examining how today’s leading hotels brands are using ancillaries in 2019, helping sector executives make smarter decisions about how to use such products in the future.