Travel Loyalty News

Data from Marriott suggest that its 2018 breach wasn't as massive as originally feared — but the hack still affected over 300 million records.

Thanks to new program changes, 20 percent of top-tier American and United frequent flyers could face losing their status this year if their travel habits don't change.

Skift staffers weigh in on their travel resolutions for 2019. Prepare to be inspired, both by their goals and by the work they will continue to deliver in the new year.

The year 2018 was a good one collectively for the world’s airline industry. It can thank, among other things, robust premium demand on long-haul routes.

Nearly every travel brand knows that direct bookings offer a powerful opportunity to take control of their relationship with customers. But knowing how to make it happen can be challenging. The emerging set of best practices below offers a road map to move from idea to action.

More perks are coming to lower-level elites in Hyatt's World of Hyatt loyalty program next year thanks to its new Milestone Rewards program.

Despite the cost of entry getting markedly higher next year, many business travelers don't seem too worried about new qualification standards that American and United have set for next year.

This deal is noteworthy because it represents a recent industry shift in the gravity of airline sales efforts. Work that used to happen on computers that interact mainly with travel agencies is now shifting toward computers that mainly power an airline's brand.com site and other direct sales channels.

New qualification standards for elite status at American and Delta seem to be working as intended: Business travelers are looking forward to better exclusivity while budget travelers are giving up.

Those who fly on American, British, and a dozen other worldwide carriers will soon get better access to Africa with a new partner joining the Oneworld alliance in 2020.