Luxury Travel

While soft brands aren’t a new phenomenon, the big hotel companies seem keener on them than ever. They may not represent a direct threat to luxury hotel collections but they increase the competition when it comes to wooing owners.

It's not if you get knocked down, but how you get up that matters. Not only do hospitality teams have the opportunity to provide guests with shelter and stability, but they can expand their impact throughout their local communities highlighting the strength and potential for our sector to be force of good.

Luxury spas need to understand that because many millennials are already incorporating wellness into their everyday routine, they need something from high-end destinations. It might seem trite to highlight avocados but today's under-35s value food above almost everything else.

Although women are particularly well-positioned to lead in the nuanced luxury market, it will take the effort and collaboration of men and women already within the industry to bring about change and more equal leadership teams.

Social profiles and websites are the new shop window. Luxury brands can no longer afford to see their digital presences fall so far behind the quality of their products and services.

Make no mistake: Chinese millennial travelers are among the richest groups in China, with the majority holding white-collar jobs. When this generation speaks, the luxury market should listen.

Hotels have years to go before guests will routinely be unlocking guest room doors with their mobile apps. Even then, it could be just a gimmick unless hotels make it part of a broader guest-experience enhancement.

Consumers' perception on the accessibility of luxury brands is shifting through their daily, almost intimate interactions with both luxury products and the influencers who tout them on social media.

According to a new 2017 study, the evolving luxury travel market offers opportunities to both traditional luxury players, as well as new players outside the space, to engage with a broader range of premium travelers.

International spending on luxury goods often tracks movements in worldwide travel. A recent report sheds light on how travel and high-end shopping are intertwined.