The sure bet is that the major online travel agencies will use some cash to buy back shares in 2023 unless the economy tanks. Less sexy than acquisitions, but good for shareholders. Still, that leaves plenty of money for some possible headline-making deals.
Viceroy may be able to accelerate its growth and brand awareness given Highgate's scale and track record. Of course, that is if Highgate can execute well after the deal closes.
HotelTonight is the fastest, and probably the most exquisite and feisty hotel booking app around. Regardless of its future with Airbnb, it created dozens of imitators, and set the standard.
Booking Holdings' hoped-for acquisition of Etraveli Group is not a make or break deal for Booking, but its failure to close would be a setback for its connected trip strategy.
In contrast to some other newbie CEOs, Rob Greyber articulated a clear vision about a new strategy during his first earnings call at the helm of Vacasa. If his focus on execution becomes reality, then the company could get turned around in earnest.
Expedia Group CEO Peter Kern is correct that there is a whole big world out there with lots of opportunities for online travel companies to grow. Don't count out Expedia prematurely.
Anthony Capuano, CEO of Marriott International, will not be surprised if a big merger or acquisition shakes up the hotel industry, but it most likely won't involve his brand.
An asset sale is unlikely. It would involve Sabre unnecessarily throwing in the towel on its diversification strategy. Yet stranger things have happened, and Oracle Hospitality could fill gaps in its offerings by acquiring the tech.