From India to Indonesia, Asian travelers are becoming increasingly conscious about sustainable choices — and perplexed by them. The travel industry needs to understand this — and failing to do so might be tantamount to greenwashing in the eyes of consumers.
MakeMyTrip is moving its focus from retail customers to go deep into the hinterland by tapping into small travel agents across India. In a country where online penetration is still low, will this bet pay off?
Innovation comes in many forms. Sometimes it's a new technology. But for a growing number of online travel companies, it's all about disrupting traditional business models.
Undeterred by competition from global online travel companies, MakeMyTrip envisions to be the first port of call for Indian travelers. A travel superapp is definitely a step in the right direction towards this goal.
They will be telling signals about where travel demand will be heading for the rest of 2022. That's why we will be closely following Alphabet and Meta's earnings calls this week.
Outsiders figure out what's wrong with an industry and rightfully disrupt it. Then they learn that the disrupted industry does things a certain way for a reason. It doesn't mean Sonder's overall strategy is wrong, but that's a lesson it is learning.