Americas' share of global accommodation revenue witnessed an increase during the pandemic given its very large domestic travel market. The dynamics are expected to change when travel restrictions in China wane, and its large domestic travel market flourishes again.
The global accommodation sector is witnessing a fast-paced recovery with 2022 revenue levels not far from reaching pre-pandemic levels. A closer look into the industry performance shows interesting variations in the pace of recovery as we review regions and sub-sectors.
With China’s ongoing Covid crackdowns halting its almost-there recovery, the accommodation sectors of other APAC countries are expected to gain market share in 2022.
The accommodation sector in APAC is witnessing a fast paced recovery with 2022 revenue levels not far from reaching pre-pandemic levels. However, the composition of the industry remains unclear with short-term rentals revenue share decreasing in 2022.
The accommodation sector in APAC is witnessing a fast paced recovery with 2022 revenue levels not far from reaching pre-pandemic levels. However, composition of the industry remains unclear with short-term rentals revenue share decreasing in 2022.
Short-term rentals outshone hotels during the pandemic years in the U.S. accommodation sector. However, the boundaries between hotels and so-called STRs are blurring and it is still to be seen how the two segments will compete to define the market landscape.
Except for the down year of 2020, the U.S. accommodation sector has been performing robustly, with the short-term rental segment gaining market share. We believe hotels will make a strong comeback in 2022 relative to the short-term rental sector.
The online travel market in Southeast Asia is a promising market, a rapidly growing region with a digitally engaged and highly aspirational middle class that is currently underserved. The industry dynamics are ever-evolving with OTAs endeavoring to do things differently in order to maintain and grow their slice of the market.
The Southeast Asian online travel market is a crowded space. The industry players strive to strike a fine balance between creating the appropriate inventory mix, appealing prices and an easy-to-use interface with plenty of local offerings to distinguish themselves.