Articles tagged “marketing”

Today's edition of Skift's daily podcast examines Israel's tourism shutdown, the end of Airbnb Plus, and Puerto Rico's new marketing campaign.

In this video from Skift Global Forum 2023, we hear from Clare Ward, worldwide technical leader of travel & hospitality solutions at AWS, and Noha Abdalla, chief marketing officer at Choice Hotels, on the ways companies can put their data to work to create lasting customer relationships.

WhatsApp's evolving suite of services and its impact on businesses demonstrate the platform's potential to reshape customer engagement and service. The future of customer interactions appears increasingly promising.

The European Union is on track to ban marketing claims such as "climate neutral" by 2026 that scientifically based certification can't validate.

With Gen Z and Millennials making up most of Klook's audience, the experiences marketplace is heavily focused on these groups' spending habits and shifting approaches to discovering new trip ideas.

Air France is set to commemorate its 90th anniversary with a fashion exhibition that will take over the window display at the Galeries Lafayette Paris Haussmann.  

There will be many struggling companies that will be watching this Trivago experiment to go really big in brand advertising. Is a second time the charm?

It's not surprising that the Middle East is prioritizing hotel development to accommodate a growing influx of tourists. This proactive approach aligns with their broader economic and tourism strategies to foster long-term growth and competitiveness in the global tourism market.

Nashville based Graduate Hotels has unveiled its latest brand campaign, “Generation G,” which aims to ‘celebrate the common threads of the lifelong student experience: curiosity, adventure, and enthusiasm for life.’ 

With the need for responsible, ethical, and sustainable travel more acute than ever, demonstrating transparency in business reporting and operations is a key way for travel companies to not only build consumer trust, but also drive revenue and achieve long-term growth.