Articles tagged “marketing”

Airbnb proved to be more nimble in 2021 than many of its competitors, and is leading the grand online travel experiment in reducing over-reliance on Google.

Pandemic ups and downs aside, a destination must stay top of mind with travelers. For Milan, repositioning the city's image means finding creative ways to hit the right note of cheer until a recovery is here to stay.

Vacasa's market cap comeuppance in its first day of trading doesn't have huge significance. Are many private valuations inflated these days? For sure. But Vacasa's debut in a SPAC deal is a milestone for a bevy of startups seeking similar paths.

Call it a vote of confidence in the holiday travel season: Travel marketers came back to Google and other outlets in a big way in October.

Travel and tourism in the U.S. is breathing a huge sigh of relief today as vaccinated international travelers start their return. But as we've learned from Covid, the outcome will intertwined with an ongoing pandemic and persistent vaccine inequity.

Some of it may be aspirational, but Travel Oregon's ad is hitting the right notes at a time when we're all looking to feel the magic of travel again.

In this video recording from Skift Global Forum, we hear from Jeanne Jones, vice president, community and customer marketing, Amperity, and Lisa Borromeo Checchio, chief marketing officer, Wyndham Hotels & Resorts, who discussed how data plays an integral role in building relationships with loyal members and new customers alike.

A powerful, succinct message coupled with humor can go a long way in drumming up more interest in a product — and drive people to buy when there's already a high demand.

Skift has recently covered the rise of fintech (financial technology) and insurtech (insurance technology) in travel. We predict you'll also be hearing more about martech, or marketing technology, in the coming year, too.

Like any online travel agency, eDreams Odigeo spends plenty on marketing to obtain new customers, but is currently spending next to nothing outside its own channels on getting travelers to sign up for its "Prime" subscriptions. No YouTube or banner ads, but this could change soon.