Articles tagged “marketing”

Today’s travel industry marketers face an increasingly complicated path to reach and influence their customers. In this video recap of a conversation from Skift Forum Europe 2019, we hear how Accenture and Radisson Hotel Group are helping tackle some of these challenges.

Some are too scared to say so publicly, but much of the travel industry would welcome a diminution of Google's vast market power. If a U.S. regulatory probe gets going against Big Tech, it is a very open question how far-reaching a remedy might be in the offing.

What does the future of destination storytelling and content marketing look like for destination marketers, hotels, and other sectors tasked with driving tourism efforts? Share your insights by taking our latest survey.

Sofitel’s new brand campaign celebrates its French DNA, offering a modern take on gastronomy, arts and culture, design, and well-being. These four passions translate throughout the entire guest journey and reinforce the brand as an ambassador of French 'art de vivre' around the world.

Cuts to the Mexico Tourism Board are having an immediate impact on local operators in some of the country's most popular tourist destinations. A lack of marketing resources is especially difficult for some of the country’s smallest and often most alluring places.

Amazon's deal with Cleartrip using Amazon Pay for India domestic flights could be a forerunner of similar moves in other emerging markets where payment systems are being disrupted. This time around in travel, Amazon has decided to partner rather than build its own offering — a very reasonable way to get back into the game.

It makes sense to try to elevate the voices of people who benefit from the cruise industry, especially if they aren’t directly employed by cruise lines. But this is still a public relations push and should be taken with the appropriate grain of salt.

In our upcoming webinar on Wednesday, May 8th, 1-2 p.m. EDT, we’ll examine the tactics used by leading retail brands to target high-value customer segments and uncover actionable strategies for travel marketers to build a more sustainable e-commerce model.

Papa John's has its CMO. It will be interesting to see how the industry vet attempts to turn the company's fortunes around.

There’s a ton of useful imagery and videos out there created by travelers that brands can use in their own marketing strategies. But incorporating user generated content needs to be done correctly to be successful.