Articles tagged “marketing”

Andrea Zahumensky's "uncomfortable" marketing approach is exactly what KFC needed.

As travel CMOs and their teams take on more responsibilities, a well-designed and articulated operations plan is crucial for delivering marketing success. Use this series of Skift Research reports to see how you stack up against other companies in your sector in key operational areas.

Kayak is looking to get leaner and more efficient. The restructuring, though, doesn't exactly mesh with the upbeat picture about the metasearch company that parent Booking Holdings described during its fourth-quarter earnings call this week.

Pei Wei CMO Brandon Solano purports that his marketing cred has earned him the right to wear what he wants and say what he pleases. He’s right.

We can just imagine what some befuddled viewers of the Oscars were thinking Sunday night, but here are a few guesses: Uhhh, what does Bonvoy mean? Bon Voy ... age? Also, stop trying to make Bonvoy happen.

It's well-known that Facebook and its sister brand Instagram have become hugely appealing destinations for marketers to spend money. But a global survey by travel tech firm Sojern suggests that a lot of trial-and-error is still going on as marketers attempt to master new tools.

How do you get modern consumers to eat your burger, share photos of your food, or book a reservation? These leaders understand what it takes to market a restaurant brand to today's fickle diners. Competitors should take note.

Looks like Lonely Planet's new CEO is serious about getting deeper into certain sectors, even if they're not that forward looking.

Forget board meetings and protocols, brands like Delta know they have to respond to a social media crisis almost immediately. Hesitation kills.

Shiji, the tech conglomerate with an investment from Alibaba, continues to snap up companies in a bid for hotel tech supremacy. It has nabbed IcePortal in the wake of that company's arch-rival Leonardo being snatched up last November by tech conglomerate Jonas.