Articles tagged “marwood”

Marriott and Starwood jolted their loyalty program members awake on Friday by allowing them to link award accounts.

That didn't take too long now, did it? In all seriousness, however, this mega-merger was certainly a long one in the making, filled with plenty of twists and turns. Now, we hope, comes the even more interesting part in the next chapter of the story.

Starwood Hotels & Resorts as we know it may be going away now that it'll be owned by Marriott International, but its history of innovation has had a lasting impact on the hospitality industry as a whole.

The one thing about mergers and acquisitions that isn't usually discussed? Bringing different company cultures together. That'll be key to the success of Marriott's acquisition of Starwood, and Marriott's Global Chief Human Resources Officer David Rodriguez knows it.

If there were any doubts about the Marriott-Starwood deal getting done, you can now toss them out because of the approval from Chinese regulators. Now, let's get on with it.

Recent reports alleging that Marriott has "buyer's remorse" about the deal, while scintillating, don't seem very logical when you think of all the effort both Marriott and Starwood have put into making this deal a reality.

It could still be several weeks before the Marriott-Starwood deal is wrapped up — and much longer before the two companies are integrated — but travel buyers and travel management companies are wise to start preparing now for eventual negotiations with the bulked-up company.

In China, anything is possible when it comes to antitrust clearance and there are a number of potential reasons why regulatory authorities there extended their review of the Marriott-Starwood merger. This prolonged waiting game could be part of a larger strategy to extract concessions and finish off part of what Anbang started in March.

Starwood shareholders probably want Marriott's stock price to rebound following the Brexit vote if they want to get a better deal from the merger.

Marriott is already one of the biggest players in the hospitality industry and in a few months, it'll be the biggest. Whatever the company decides to do — whether that's speaking up for LGBT rights and issues or pushing more direct bookings — is having a larger impact on the industry as a whole, and we spoke with CEO Arne Sorenson for his take on those issues, and other big challenges facing hospitality.