While leisure travel has shown the most resilience in the region, much of the recent demand in Southeast Asia can be linked to meetings travel and events.
Small corporate events held outside the sprawling Moscone Center exhibition complex thrived last year. With China still frozen out, San Francisco's tourism marketers want to push this type of business even further in the coming years.
Evoking emotion and stimulating the senses is the key to attendee engagement and creating positive, lasting memories, yet most planners still neglect experience and stick with convention.
Back for 2023, The Future of the Event Industry is once again looking ahead to how business events are evolving and what event professionals must do to stay ahead of the curve.
Montreal’s image as a creative hub owes a lot to C2. The iconic business event plays a key role attracting investment to the city and creative sponsor activations are an important part of how it delivers value.
Gathering audience data is key to understanding the priorities of meeting attendees. Through analyzing and interpreting both sentiment and behavior data we can improve the way meetings are designed.