The CitizenM and Student Hotel backer is investing as part of a 10-year deal, which shows there's real momentum behind manufacturing this type of fuel. The question is when, or if, it will ever become cheap enough to make a real difference.
The consulting giant hones in on corporate travel and remote work trends in its latest annual tourism outlook, while labor shortages also dominate the year ahead.
One thing we're certain about 2022 is that smart brands, companies, and destinations need to be ready to quickly respond to changes. Our annual Megatrends can offer a roadmap to success.
Travel will never be the same, we know that, which makes our annual Megatrends outlook all the more important to understand this coming year as pillars for the industry's next phase.