NH Hotels may have turned down this approach, but it has not closed the door on others. And with minority shareholder HNA Group looking to raise cash, it wouldn't be a surprise to see another offer sooner rather than later.
In 2017, the hotel industry took stock of the prior year's major mergers, focused on putting them all together, and worked on figuring out a path into the future.
It wouldn't be a proper end of the year in hospitality without at least one more merger or acquisition, right? Choice Hotels' purchase of WoodSpring Suites makes some sense as it bolsters its position in the midscale and economy extended-stay space.
Who’d have thought not annoying your customers was good for business? On the other hand, the supposed turnaround just happens to fit in nicely with a potential sales process.
Many have dreamt of finding easy fortune in California. But Alaska Airlines is discovering -- via its merger with Virgin America -- that the airport tarmacs aren't paved with gold.
While this deal is small, it signals that the Expedia-backed hotel-search company wants to better identify the desires of its customers and become more sophisticated at proposing tailor-made offers that are relevant.
Expedia Inc. might be quiet on the acquisition front as its new leadership settles in. But history shows the online travel giant will look to be opportunistic as its competition with the Priceline Group evolves.
The travel industry has witnessed a number of successful mergers and acquisitions of major brands over the last few years. However, the deals that are truly driving innovation in the space are those that involve forward-thinking startups.