Despite the hype, Apple is merely playing catch-up to Android by rolling out new tools for fine-tuning app notifications. But it's still good news for the many users of business travel apps on Apple devices.
HotelTonight is no longer a mobile-only company. It's no longer just for same-day stays, as its name once implied. Investors seem to want no potential income left on the table, even if the brand must lose some of its original distinctiveness.
If mobile is increasingly becoming a more popular channel, not only for booking and search but also for in-destination travel experiences, this report is proof that hotels have a lot of work to do when it comes to their apps.
Where online travel agencies make it easy for guests to book hotel rooms from their smartphones, hotels need to do a much better job if they want more direct bookings. And they need to make better apps while they're at it.
Big data, AI, and geo-fencing are coming together to reshape the hotel guest experience, and their combined influence will no doubt change the way hotel brands manage their loyalty programs.
Even more exciting than the launch of this app is the transformative potential it could have for the participating independent hotels in terms of data sharing, loyalty program opportunities, messaging, mobile services, and so much more.
Minority Report meets hotels. It was inevitable. It’ll be interesting to see how this tech evolves, and how hotels walk the fine line between being serviceable and just pushing ads into guests’ phones.