Articles tagged “morocco”

Despite tensions all around it, the Middle East had another good year for tourism. Jordan was an exception to that, but its tourism minister remains hopeful for the future.

Morocco is six years away from co-hosting the world's biggest sporting event but is already enjoying strong tourism numbers.

Even though these hospitality concepts are age-old, they are bang in the middle of all the major deeper travel trends and fulfill all the modern traveler’s expectations.

Tourism shapes what gets cooked, grown, and served. Over time, it even shapes what locals think their own cuisine is.

Will the Western travel industry rethink its approach to serving families rather than offering mere lip service?

Despite being repeat visitors who often stay longer and spend money locally, VFR travelers are rarely targeted by tourism marketing efforts. In an era of hyper-personalization enabled by AI, there's a significant opportunity to better serve the VFR market.

How do we protect these experiences in their authentic non-museumized-non-touristed forms — Fez is already a simulacra — while not being hypocritical about their agency and desire to live a modern life?

Today's podcast looks at Accor’s brand bulk, G Adventures’ solo outing, and Morocco’s World Cup caution.

Morocco is spending $5 billion to be World Cup-ready, but in doing so, it is putting itself at risk of overtourism in the busiest areas.

The Indian aviation industry is rapidly growing, but continues to be underserved, be it in terms of airports or airlines. This creates a significant opportunity for new players to enter the market and fill the gap.