Tamara Lohan, who founded Mr & Mrs Smith, says Hyatt kept its word so far not to mess with the brand's "curation standards." She also says listings growth is ramping up.
You might think "asset-light" means "we don't own stuff." In Hyatt's case, it means: "We don't own hotels, except when we occasionally buy some so we can flip them at a profit and help fund our M&A."
Hyatt has begun letting members of its loyalty program earn and redeem points at about 700 boutique and luxury hotels via Mr & Mrs Smith, a service that curates boutique properties.
While the booming hotel development pipeline in Saudi Arabia is expected to cause disruptions, the hotel industry sees an opportunity to prioritize ESG goals. Will this construction frenzy lead to a green revolution?
Hyatt Hotels Corporation and Mr & Mrs Smith announced an agreement for a Hyatt affiliate to acquire Mr & Mrs Smith, a platform offering direct booking access to a carefully curated and growing collection of over 1,500 boutique and luxury properties.
This all about the luxury sector, as Hyatt gains the UK-based agency's 1 million higher-spending members and could double the number of boutique and luxury properties it offers.
Parts of the travel industry will always need that bit of automation. Now technology companies have the disjointed hybrid meeting booking process in their sights.
The addition of Mr and Mrs Smith hotels to IHG's loyalty portfolio will help the hospitality giant better compete against Marriott, Hilton, and Hyatt for high-end customers. IHG Rewards members also can't be too unhappy about new luxury properties within their reach.
Trips, experiences, tours, activities – you call them what you like, travel brands want a bigger piece of the sector. For plenty of companies, it's no longer just about the flight or hotel.