Hospitality's new operating principle is "cut the middleman, keep the loyalist" — Mews trims staff for AI, Hilton bypasses the GDS to book direct with Navan, and extended-stay brands strip out service costs entirely
Hilton and Navan have launched a direct booking connection that skips distribution middlemen, giving the hotel group more control over retailing. It's an early step in a broader corporate travel push to overhaul how road warriors book hotels.
Matching AI-powered sourcing, payment, and event management functionality with a powerful player in business travel and expense management is a shrewd move. BoomPop has scored a powerful partnership that no doubt will be good for business.