Louisiana Makes Its Case For More Indian Tourists
With Indian arrivals to the U.S. on the rise, Louisiana is pulling out all the stops to win over these tourists. Think Cajun-meets-Asian vibes. Now, that’s a mashup!
Articles tagged “new orleans”
Azul Wants to Deepen JetBlue Ties
Today’s edition of Skift’s daily podcast looks at Azul's relationship with JetBlue, New Orleans' new tourism strategy, and a music-themed boutique hotel.
New Orleans’ Incoming Tourism Chief Eyes International Marketing Shift
New Orleans & Company incoming president and CEO Walter Leger's embrace of new age marketing tactics and technology, as well as his political experience, signal changes are coming to the Big Easy.
The Brains Behind New Orleans' Most Famous Restaurant Are Selling Picnic Food
Plenty of chefs are opening casual restaurants, but it’s a dramatic move for the chef and co-owner of Commander’s Palace in New Orleans. Still, Picnic Provisions and Whiskey had the blessing of the late restaurant matriarch Ella Brennan.
New Orleans Tourism Agency Engages Minority Business Owners Who Demanded Inclusion
When minority business owners spoke up in New Orleans, the city’s tourism marketing corporation responded by admitting the oversight and hiring a diversity and inclusion consultant. Hopefully these measures will have a lasting impact.
Chef Alon Shaya Tries to Put Besh Behind Him With Two New Projects
Lawsuits behind him, Alon Shaya has started building his Israeli food empire, betting what worked in New Orleans will work in Denver and elsewhere.
New Orleans Still Seeing Boost to Women's Group Travel From Girls Trip Film
Many women who saw Girls Trip were inspired by seeing representation of the black travel movement on the big screen. Combine that with the buzz of the longstanding Essence Festival and women’s group travel to New Orleans is up.
New Orleans Tourism Moves Fast to Avoid an Indiana Bigotry Moment
It takes guts for a destination marketing organization to announce to the world that its state governor is a political opportunist trying to take down tourism for his own political benefit. Brave and smart move by New Orleans.
What Travel Marketers Can Learn From New Orleans' Move to Digital Marketing
New Orleans managed to triple its impressions with a relatively small budget by finding their target visitors where they already looked online and by investing in quality content that engaged and piqued the interest of those travelers.
Louisiana Is Advertising Mardi Gras for the First Time Ever
New Orleans doesn't have to market Mardi Gras because visitors come all on their own, but the state's first campaign gives other regions a chance to compete for a slice of the visitor action.