Norwegian Cruise Line Holdings is setting its sights on the premium market, enticing well-heeled travelers with the promise of more balcony cabins and a "ship-within-a-ship" concept that caters to multigenerational cruisers.
Although trips to the Middle East aren't in the cards for the Norwegian Cruise Line this year, the company is confident in surging demand for trips to other regions.
There doesn't seem to be much of a downside for Booking.com getting into cruises. As with flights, which it launched in 2019, we can only say — what took you so long?
This lawsuit against major cruise lines, if upheld after inevitable appeals, could open up a floodgate of litigation against airlines and cruise lines that operated in Cuba after the Obama administration cleared the way.
In Skift's top travel stories this week, IHG is launching its 17th brand, global consultancies will cut business travel spend, Oyo edged toward an initial public offering, and British Airways' parent grew its startup accelerator during the pandemic.
In Skift's top travel stories this week, our Megatrends 2025 discussed travel becoming more soulful and a comeback for the hotel industry. In other stories, Norwegian scuttled its long-haul operation, and Hilton ceased making political contributions.
Maybe it was a bit too much to expect some big strategic initiatives from such a new CEO, or maybe the airline is keeping them under wraps for now. But an airline with Norwegian's historic problems cannot tweak its way to viability.