Dixon is taking an active role in convincing federal officials of tourism's economic importance -- an important step that's needed to keep New York on the top in terms of international arrivals, and improve the experience of anyone arriving in the U.S. from abroad.
As global tourism continues to grow, New York City benefits from its position as a gateway to the U.S. as well as a cultural icon that tops many travelers' bucket lists.
A global transformation has taken place at airports turning previously stark hubs into mini-cities with local food and shopping options. The mix of political and commercial stakeholders in charge of New York City airports has slowed its similar progress; however, all parties are now realizing the importance in quickly improving the flyer experience.
Like many industries, new digital tools are breaking down the barriers to entry for tour operators, creating a new breed of companies that explore destinations and attractions in more engaging and memorable formats.
Newark's Terminal C is on track to help raise NYC area airports from the ashes and make passengers want to arrive early to these airports out of desire rather than obligation. Terminals A and B? Still wastelands.
New York City is taking impressive strides with its latest campaign push. Reaching out to the millions of travelers at JFK Airport is a smart, if not obvious, choice.
Citibike has needed new leadership and capital since its launch, making this a positive step toward improving what has already proven to be a very successful initiative that improves the quality of life and transportation infrastructure.
NYC & Company is smart to attach the city's brand to the global "it girl;" however, Taylor appeals to a very specific kind of audience that could in some ways limit the influence of the new global campaign.