Airbnb would have to put on quite a show today to get the judge to side with them. But if they lose, expect an appeal as well as a PR blitz that will dwarf all others.
New York City draws more international visitors, who spend more time and money than U.S. travelers, but Orlando has its lock on repeat visitors elevating it to the most visited destination in the U.S.
Madison Square Garden is a good example of a famous site that travelers' probably learn more about, given its significance to New York City, than the locals that pass it every day.
Once Airbnb figures out taxes, it may have a leg to stand on as it argues for a repeal of the laws that make two thirds of its NYC rentals illegal -- taxes or not. Then there are the leases, landlords, and condo boards to deal with.
The significant increase in subway ridership underlines the importance of public transit today and highlights the city's responsibility to respond with improved service and features that make the NYC system on par with transit options offered around the world.
Airbnb is in an interesting position: These super hosts provide a good experience to guests, but they present problems when it comes to local regulations and the brand's sharing-economy-is-good-for-little-guy narrative.
Destinations maximize the reach of their campaigns by targeting New York City during the Super Bowl when visitors from around the country also see the ads.