Emirates Just Made First Class More Exclusive – It’s a Smart Brand Strategy
Bloggers may be up in arms, but Emirates understands that scarcity creates desire and exclusivity protects brand equity.
On Experience
Colin Nagy, a marketing strategist, writes this opinion column for Skift on hospitality and business travel. On Experience dissects customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. He also covers the convergence of conservation and hospitality.
Fashion’s New Obsession: Partnerships With Hospitality Brands
Glossy magazines and digital marketing can’t always deliver the connections that luxury brands want to foster with their top customers. Physical hospitality experiences are where we’re seeing the most creativity.
Skiing Is Obscenely Expensive. The Resort That Makes a $329 Lift Ticket Feel Worth It
Deer Valley is offering a masterclass on how to justify a premium price point, and making sure that expansion narratives map to emotional needs and guest benefits. It is a great example of luxury brand strategy, executed well.
The White Lotus Effect Could Be a Disaster for Thailand’s Koh Samui – And Travel Media Is Making it Worse
It is disheartening to see the same publications that have previously reported on the perils of overtourism now behaving like golden retrievers chasing a tennis ball, sprinting after the hype with little critical reflection.
Delta Is Winning the U.S. Premium Traveler, But Needs to Up Its Game on the Global Stage
Delta is now the best in America. But to realize its ambitions, it needs to start benchmarking itself against the actual world’s best. That is much harder.
The Biggest Innovators in Travel and Hospitality: Winter 2025
The market is forcing a margin call on post-Covid excess, conspicuous consumption, and there is traveler backlash to excessive rates. This pushback has created space for new thinking.
The Long Game: Why Family-Owned Hotels Are Redefining Luxury
To find the most pure version of hospitality, travelers are increasingly looking to family-owned properties. Owners take a longer view of stewardship and care more about craft and making the right decisions, and not just the most expedient, profit-friendly ones.
Beyond Large Luxury Cruises: The Rise of Boutique Expeditionary Travel
There is a subset of luxury travelers who are taking to the water to find remote, interesting areas that aren’t mobbed. And increasingly, they aren’t opting for hyper-luxe, large scale cruises.
Need Inspiration For Your Hospitality Brand? Look to Bangkok
Bangkok is where some of the most inspiring development is happening. Anyone in the hospitality business should take note.
The Problem With Travel Brand Marketing – And How To Fix It
An obsession with prestige can obscure the declining value of traditional media. Travel brands need to re-evaluate their comms and marketing strategies.