When Hospitality Fails, The Problem Might Be the Guest
The best hospitality is not a flawless one-way delivery. It is an exchange — and the guest has to bring attention, curiosity, and presence.
On Experience
Colin Nagy, a marketing strategist, writes this opinion column for Skift on hospitality and business travel. On Experience dissects customer-centric experiences and innovation across the luxury sector, hotels, aviation, and beyond. He also covers the convergence of conservation and hospitality.
How an Airline Pilot Built One of Portugal’s Most Distinctive Hotels
Comporta's magic was scarcity and silence. Sublime's expansion bets it can grow without diluting either.
What Airbnb Used to Be: Boutique Wants Fewer Homes, More Taste — and No Investment Funds
Marc Blazer is building one of the cleanest anti-Airbnb points of view in travel: real, deeply designed homes for design-literate travelers who want taste, context, and character over inventory. The argument is persuasive. The hard question is whether it survives contact with growth.
The Best Luxury Experiences Leave Some Slack in the System
The marketing from luxury's top brands has blurred into one seamless, forgettable product. The operators pulling away are the ones who figured out that friction is the point.
Equinox Hotels Is Finally Expanding — It’s Betting Everything on Sleep
As the brand scales from one Manhattan flagship to a global portfolio, it's hard-coding sleep as its differentiator. Its own answer to whether that travel is more interesting than the question.
The Most Disciplined New Amenity in Hospitality Isn’t a Spa. It’s a Sandbag
Hyatt’s reading of the fitness zeitgeist with its alignment with Hyrox is spot-on. It’s only a matter of time until competitors take notice of the surging sport.
The Most Interesting Thing Hoshino Resorts Is Doing Isn’t Luxury
Hoshino cracked the code budget hotels have ignored for decades — OMO makes money by sending guests out the door.
Luxury Retail’s Hospitality Problem Isn’t a Training Problem
Saying luxury retail should be more hospitable ignores how most of the industry works.
Cathay Pacific Removed Its First-Class Lounge Cabanas. That Tells You Where Luxury Travel Is Heading
Cathay Pacific is quietly building something harder to copy — a network-wide design operating system that survives different airports and local teams.
The Most Dangerous Word in Hospitality Right Now Is ‘Resilience’
The industry keeps celebrating its ability to bounce back. That may be the problem.