Articles tagged “onefinestay”

Accor Hotels' Brands, Explained

Accor had a stellar 2023 and looks set to grow in 2024. Here’s a rundown of each brand in the Accor hotels portfolio.

Accor Presses Fast-Forward on Luxury Transformation

Although CEO Sébastien Bazin said the transformation of Accor was pretty much done, he's not taking his foot off the pedal just yet in terms of moving the company more toward the luxury and lifestyle end of the hospitality market.

Accor Accelerates Luxury Growth to Stay Ahead of the Pack

Accor's transformation over the past few years has been remarkable, but now it's facing a new challenge in Europe from the likes of Oyo. Can its accelerating development of upscale brands help offset growing competition in the midrange and economy sectors?