Articles tagged “onefinestay”

It's clear that AccorHotels needed to do something to turn Onefinestay around and by combining it with its other rental businesses it will at least be able to improve its reach. But at the same time one of the draws was the "handpicked" nature of the properties, which will surely be lost by increased scale.

Onefinestay is a nice idea but like so many other nice ideas it isn’t a profitable one, at least not yet. AccorHotels has a lot of work to do to turn the business around and justify the millions of dollars it has already spent.

This is especially ideal for guests who (1) don't want their colleagues (or the general public) to see their sweaty selves in the hotel gym and (2) those rare souls who want to work out 24/7 as if no one is watching.

Will Oasis and other alternative accommodations players' arguably steadier, slower, and more curated approaches to scale pay off in the long term? Or will the speed and scale of bigger players like Airbnb win out in the end?

Onefinestay's parent company, Accor, and homesharing juggernaut, Airbnb, aren't the only companies interested in the traditional vacation rental market.

Most start-ups lose money, at least in the early stages. Before it was acquired by Accor, Onefinestay's most recent set of accounts show that it was burning through cash at a considerable rate and that its business was suffering as a result of attacks in Europe.

We've known this day would come for quite some time now. The only question left to ask is this: Can Airbnb succeed in becoming a "super brand of travel" like it aspires to be?

Given the timing of this announcement, there's no doubt the AccorHotels acquisition may have had something to do with Marsh's decision to depart the company he founded. It'll be interesting to see, however, what Marsh pursues next, and if the company will expand rapidly under AccorHotels and Frank's direction.

Whether or not you agree with Marsh's take on some established tenets of the hospitality business, his progressive, disruptive viewpoints are worth more than just a look.

AccorHotels is making some smart, strategic moves, whether it's buying up luxury alternative accommodations provider Onefinestay or adding these three storied luxury brands to its hotel collection.