Articles tagged “online travel agencies”

Can Online Travel’s Titans Ever Break Free of Google?

Airbnb is moving away from Google and performance advertising but few others seem to be following in its footsteps. We believe most online booking sites will remain reliant on Google for top of the funnel marketing post-pandemic. This sets up the search engine to retain its dominant position in travel.

How Szallas Built an OTA Powerhouse in Central and Eastern Europe

The Central and Eastern European travel market is ripe for investment. Despite the ongoing war in Ukraine, domestic and regional tourism has continued to grow above 2019 levels. Meanwhile, amidst rapidly increasing digitization among both consumers and travel providers, the region boasts huge long-term opportunities for companies who are able to connect with its unique traveler base and integrate technology across these similar yet distinct markets.
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