Articles tagged “online travel agencies”

TripAdvisor Scales Back Instant Booking in Strategy Reversal

TripAdvisor hasn't abandoned letting customers book on TripAdvisor but it has dramatically downplayed the feature in favor of the more lucrative metasearch option. With Trivago and Google making gains in a hyper-competitive sector, TripAdvisor couldn't stick with a strategy that wasn't working.

Southwest Airlines Promises to Stop Overbooking Flights

Overbooking has gotten a lot of attention in the past three weeks, but, most of the time, it's not a big deal. Airlines know passengers won't show up, so they sell a few more tickets than they have seats. What's the harm in that? Airlines might want to reduce the number of extra seats they sell, but they don't need to retire the practice.

TripAdvisor Instant Booking Gets Very Personal

TripAdvisor is getting more sophisticated about prodding customers to book hotels on TripAdvisor or to more effectively refer them to partner sites. In an apparently modified strategy, TripAdvisor is finding religion in being agnostic about where its users book hotels.