Travelers' expectations for connectivity will only intensify in 2014. Hotel brands that don't adopt quickly risk becoming obsolete while others that cater to guests' digital needs remain relevant.
This complaining from hotels is like the movie "Groundhog Day." How many times are we going to hear the same refrain? The OTAs are going to be a vital distribution channel for hotels for years to come, although smart hotels will make adjustments and seek to reduce their dependence on Expedia and Booking.com.
Online booking websites are more popular than travel agencies, branded bookings, and deals websites; however, meta-search's 10 percent jump this year indicates the growing sector could soon become a more formidable competitor.
American Express, other mega travel agencies and their corporate clients aren't going to be able to put the genie back in the bottle with badges and leader boards. There is a lot of turf-protection going on here.
A nationwide tax U.S. is an idea that will never happen, but booking sites would love to have some overall clarity on taxation, even if it costs users a bit more on each booking.
HotelTonight blazed a trail in the U.S. as a first-mover in same-day, mobile hotel bookings. Although it has strong financial backing, achieving the same rate of success abroad may be a lot more problematic.
Very few consumers have ever said "I'm going to go find a hotel on RoomKey.com," but they have been confused when the webpage pops up after they leave a hotel site. This may make partners happy, but it seems like there are more efficient ways to do this.
Kayak's tagline has been "search one and done." All too often travel metasearch sites have launched and soon been "done." The biggest challenge for the new crop -- even the best ones -- is how to get their brands out there so travelers will use them.
The tourism industry does not work alone. It simultaneously touches and is impacted by world events, technology, green energy, the economy, and, of course, people. It must consider and constantly adapt to these moving factors in order to move forward in a positive meaningful way.