Having your top executives jailed is one thing. But as that issue recedes, Lastminute.com needs to deal with its under-performance issues and execute on strategy shifts.
Travelers in many parts of the world are used to the online booking of build-your-own vacation packages, and others prefer to walk into a travel agency to plan. After many years, TUI is trying to embrace digital trends, and is modestly executing on a plan to get more online.
Like a hotel guest who dips a toe into the pool before diving in, TUI is gauging interest for a new kind of package. Its global network and brand familiarity will work in its favor, but the prices less so.
Expedia wants to help people find a new travel companion — namely Expedia. We've heard online travel agencies and others vow to become to become less price-oriented before, but fickle deal hunters will make that a tough pledge to fulfill.
While Tripadvisor has transitioned over the years away from hotel metasearch in a big way — largely because of Google's incursions — Trivago is just starting to dabble with diversification. That tilt could lead to more significant changes in the future.
With the closure of its operation in Japan and rumblings about selling its stake in India, AirAsia Group will have to renews its focus on core markets in Southeast Asia. But while the airline operation turns inward, the group's e-commerce operation is gambling on expansion.