Articles tagged “partner content”

The guest journey begins at the terminal, and cruise lines are upgrading infrastructure to match that reality. MSC Cruises is shaping the industry's future with North America’s largest and most technically advanced cruise terminal located at PortMiami.

Join Skift and industry leaders for a webinar about how identity resolution is unlocking new ways to turn anonymous travel browsers into loyal bookers. Learn how brands are using data, personalization, and AI to re-engage travelers across devices — and finally close the gap between intent and conversion.

Expedia Group has long been a leader in B2B travel technology, but 2025 marks a turning point as the company seeks to clarify its solutions for partners looking to streamline operations, enhance traveler experiences, and seize new opportunities in digital transformation.

The hospitality talent crisis won’t solve itself. Industry leaders must invest in continuous employee development to close competency gaps in personalization, sustainability, and technology. Without decisive action, hospitality risks falling short in both service standards and employee retention.

A new guide from Wunderkind shows how identity marketing helps hotels reclaim direct bookings by converting anonymous visitors into engaged guests, reducing OTA dependence, and boosting revenue.

By moving beyond the constraints of legacy systems and traditional interline agreements, airlines can form dynamic, scalable partnerships that drive efficiency, increase revenue, and enhance the passenger experience.

In the competitive hotel market, commission yields quietly shape profits, and small percentage shifts can mean big revenue swings. In Europe, higher proportions of independent hotels and third-party booking transactions require nuanced strategy and sharp data analysis for optimizing revenue from hotel room sales.

With up to 95% of website visitors remaining anonymous, travel brands are leaving revenue on the table. Identity resolution helps recognize and convert these users, enabling better personalization, stronger engagement, and higher conversion rates.

By emphasizing its authentic roots, culture, and decades-long presence in the Caribbean, Sandals Resorts aims to remind travelers that it offers more than just luxury — it delivers an experience that is uniquely and unmistakably Caribbean.

In-flight Wi-Fi is evolving from a perk to a strategic advantage. As passenger expectations rise, airlines that integrate seamless connectivity into loyalty and revenue strategies will gain a competitive edge.