Articles tagged “partner content”

Travel marketers have become experts at measuring campaign activity. The challenge now is connecting that activity to visitation, traveler value, and economic impact while campaigns are still running. AI-powered measurement can optimize campaigns for business outcomes, not just marketing metrics.

The next five years in Saudi Arabia tourism will determine the global order of the travel industry for the next 50 years. Based on a new survey of over 400 travel executives, this new research explores five paths to sustainable success in travel and tourism investments across the Kingdom.

Explore top insights from Skift Data + AI Summit 2026 on AI strategy, agents, search, personalization and what it takes to scale AI in travel.

What happens when an AI assistant knows a traveler better than the brands competing for their business? At Skift Data + AI Summit 2026, industry leaders explored how AI is redefining personalization, trust, and the path to purchase.

If you haven’t been to Anaheim in the past year, you’re in for a serious surprise. The home of Disneyland has expanded beyond its family-friendly reputation with a sophisticated identity that appeals to groups seeking a more mature experience.

Corporate incentive travel has historically relied on luxury. But today’s top earners are demanding something far more valuable: meaning.

Move over, New York, D.C., and San Francisco. Meeting planners tasked with bringing together VIP groups are shifting their focus to unexpected destinations like Louisville.

AI is rapidly shifting hotel discovery from traditional search queries to conversational, intent-driven experiences. This white paper explores how hospitality brands are adapting their technology, content, and booking strategies to drive conversion — ensuring they remain visible and competitive in an AI-mediated travel landscape.

Premium is evolving beyond a product category to become an entire ecosystem. Instead of chasing each other’s offers and upgrades, travel brands should leverage the premium economy through the lens of customers they already interact with.

Accor's AI strategy spans discovery, distribution, loyalty, and operations, but its boldest bet is the one focused on people. The company believes automating the invisible half of hotel work is what will let the visible half feel more human.