Apps are a great way to provide event attendees with information, but they can easily get overwhelming. When it comes to tech, event organizers need to weigh pluses and minuses between depth and simplicity.
Event planners in Pittsburgh this week were eager to try new ways to not just engage attendees, but keep them returning year after year. Technology is only part of the answer.
Destinations with a distinct character are finding ways to take advantage of their identity while evolving, presenting themselves as platforms for both business innovation and leisure fun.
PCMA CEO Sherrif Karamat is guiding the meetings and events industry toward a future where conventions are better leveraged as platforms for long-term economic development and inclusive social progress.
More convention bureaus like Atout France should adopt an influencer campaign strategy to drive a higher level of digital engagement around both industry and non-industry events.
Conference sessions that incorporate a second screen experience not only benefit the user, but the next generation qualitative analytics are now helping event organizers improve content strategy.
The upcoming PCMA Convening Leaders conference in Vancouver brings top convention planners together with industry educators, who could potentially incorporate more insight from today's most innovative meetings and events.
There's a huge gap today in the meetings industry between ideation and implementation when it comes to next generation meeting design and event technology.