As The Peninsula's head of marketing puts it, "Travel is an incredible thing to do and to experience, and who better to tell that story than the people who make it possible?"
The operators of The Peninsula Hotels announced Mr. Clement Kwok will be stepping down as the Managing Director and Chief Executive Officer of the company with effect from October 31, 2024.
Peninsula has taken a slow, thoughful approach to expansion as other brands stamp out luxury hotels like razor blades. Key to the thoughtful brand management is the brands COO, Peter Borer, who is obsessive over brand clarity.
The startup Techsembly performs a neat trick in letting luxury hotel brands like The Peninsula sell gift cards to boost upsells without creating a downmarket vibe. No wonder it caught Sabre's eye.
The Peninsula Hotels moved in the right direction to feature its talent as protagonists in its newest marketing campaign. Yet did the brand move too far by not including imagery of the properties themselves?
This is a high-profile case that pits a powerful Thai family against a reputable global luxury hotel brand. It also spotlights the reality that this won’t be the last of owner-and-chain disputes, especially not when times are getting harder.
Major Hong Kong hotels expect to report lower earnings for the year but believe that the city will retain its global standing as one of the world’s biggest tourism hubs in the long term.