Articles tagged “personalization”

Whether behavioral, transactional, demographic, or otherwise, data has become the cornerstone of modern marketing strategy. While travel brands are in an advantageous position to acquire data on their customers, figuring out how to act upon that information is a critical hurdle.

Skift’s 2017 Digital Transformation Report takes the pulse of how travel marketers are evolving their digital infrastructure, both on the front and back-end of the organization.

Learn how travel marketers are driving loyalty through customer experience and personalization with this video recap of our recent webinar with Boxever!

The challenge, and opportunity, for airlines is to evolve their businesses for a new “connected commerce” environment. Download your FREE report now!

In today’s consumer culture of virtual window shopping and price comparison, shopping cart abandonment has become a pain point for the online travel community, leaving marketers to figure out how…

OpenTable hasn't shown progress with international expansion as fast as its parent company, the Priceline Group, first anticipated. While the Group invests in revamping OpenTable's product, the app update is only available in certain English-speaking markets. It is building up user reviews and will have to get more multilingual to trigger more-robust growth.

In this report, we look at ways airlines can build more reliable paths to true passenger personalization, to reinforce brand, build strong loyalty relationships, reduce the burden on front-line personnel…

Whether you look at these 2016 predictions from the perspective of a consumer or the perspective of an airline, they are beneficial aims. They are also tall orders. We don’t think airlines can accomplish all of these goals in 2016, but they should make progress. Or they had better get busy starting.

Here are ten quotes from CEOs of the world's largest and most successful hotels, booking sites, airlines and destination marketing organizations on what personalization meant to them this year, how they're working to improve on this front and what their plans are to get even more personal in the years ahead.

Hotels need to start using the data they're collecting to make smart and personalized marketing decisions in order to stand out from the competition.