Thailand has benefited from foreign films set in the country for years, and a similar boom in interest is predicted following the new season of 'The White Lotus.'
As 2025 approaches, Bali and Phuket are looking to sustain their growth while grappling with overtourism pressures. How they handle these challenges will shape Southeast Asia’s tourism scene.
Think the end of the year signals downtime? Not for Thailand. The country’s buzzing with plans to welcome hordes of tourists and is already setting the stage to reshape its tourism game for next year.
At mid-year, international and domestic flight volume to Phuket was already up 75% over total flights in 2022. Russia and China led the way as the two top tourism source markets in the first six months of the year.
The initiative aims to establish Phuket and Thailand as a foremost medical wellness hub in the ASEAN, solidifying its position as a high-end health resort destination.
The resort island of Phuket in Thailand has seen a surge of Russian travelers in the high season. That adds to a jump in regional visitation from India, Malaysia and Singapore.
Booking data suggests a modest outcome for Thailand's reopening this summer, but it gets better in winter. For international arrivals volume to be amazing again, that'll take some time, probably two years.