There's a long road ahead to achieving environmental sustainability in the travel industry. It involves a lot of effort from companies, but travelers and governments have to get on board too.
While there is still plenty to do, it's good to see public companies — and the financial analysts who cover them — paying closer attention to the plastics problem.
The hotel industry is just waking up to the problem of plastic waste, but this is a two-way street. Hotels rely on this convenient, affordable material just as much as travelers do. The real struggle is turning newfound global awareness and municipal legislation into swift action.
Everywhere you look in travel, you see it. It touches every end of the travel experience. And that's not good. So why wouldn't Skift focus on plastics as a core area of coverage? You're going to want to read these stories.