Articles tagged “puerto rico”

In Skift top stories this week, we highlight five U.S. destinations remaking their tourism strategies, American Airlines takes a big step in paying off its debt, and Airbnb is top spender among travel brands on U.S. TV this year.

For any travel company that leans on a membership model, offering a tiny slice of equity is a cost-effective way to grow an army of loyal guests — but only if the brand is strong enough. If institutional investors continue to shy away, crowdfunding could take off in 2023.

Puerto Ricans aren't merely imagining that Airbnb and Vrbo have transformed their neighborhoods — sometimes negatively. Here's a report that quantifies the housing impact.

In this video from Skift Global Forum 2022, we hear from Leah Chandler, Discover Puerto Rico’s chief marketing officer, on the DMO’s “Live Boricua” campaign. The term ‘boricua’ honors the vibrant culture and spirit of the Island — as well as those of Puerto Rican descent — which creates unique, relatable and long-term marketing opportunities.

In Skift's top stories this week, how much were major U.S. airline CEOs paid in 2021 is revealed, events executives explain how labor shortages are hitting their industry hard, and travel disruptions in the United Kingdom are threatening the country's economic recovery.

Puerto Rico tourism, bolstered by Airbnb when hotels were shut, has had a noteworthy comeback. But if travel and living have blended, then the island's fiscal and political woes can't be overlooked.

Skift gathered its worldwide team together for a retreat in Puerto Rico and discovered that traveling in a post-pandemic world can be challenging.

Humanizing local communities in popular global tourism destinations is still frighteningly not happening as it should, but Puerto Rico's new campaign shares local stories told about, and by, real individuals to portray a genuine picture of who they are.

Airbnb makes its remote working policy a forever thing. That's one enormous endorsement for the shift in how we will now define our work and our lives.

Don't get us wrong: Expedia, Vrbo and Booking.com will all get mileage out of their in-game or pre-game Super Bowl ads. But they lack breakthrough potential.