Rezidor Hotel Group's fourth quarter earnings call was a snoozer until one Norwegian newspaper reporter decided to call b.s. on the company. That made for an interesting exchange.
Hotel brands have to strike a balance between listening to customers' current needs and anticipating their future desires, a strategy that takes seamless technology and conscious employees.
Among the new guard of luxury hotel brands to state Gen Y as a primary target market, Quorvus Collection is positioning itself ahead of the curve in anticipation of a monied Millennial travel boom.
Global hotel brands have entered an arms race to deliver the quintessential lifestyle and digital experience, and in some cases may be sacrificing actual hospitality for fancy renderings.
Turning around as storied a hotel brand as Radisson will take time and money, but trying to do it using a different or related brand like Blu is a smarter way of doing it.