Articles tagged “rednote”

The way to a Chinese traveler's itinerary seems to be through RedNote. For travel brands hoping to understand and engage this critical audience, the platform is less a social network and more a digital crystal ball.

Airbnb may have exited China’s domestic market, but it hasn’t walked away from Chinese travelers.

As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.

Today’s podcast discusses Accor’s focus on the middle, India’s inbound issues, and a TikTok rival’s bump.

RedNote’s surge highlights a unique opportunity for Chinese travel brands to redefine how they engage with a global audience. As the platform gains traction, its role in shaping cross-border tourism trends could be transformative — if the momentum lasts.