Viator's growth as a tours and activities platform both lifts and exhausts Tripadvisor's revenue, in a seemingly relentless pursuit of brand strength through performance marketing spend.
Tripadvisor's generative AI entry is playing to its strengths — tours and activities, and restaurant reservations. Hotels? Maybe they'll get added later.
'Dinner' by Heston Blumenthal, which recently opened in Dubai at Atlantis The Royal, offers guests a "relaxed" dining experience driven by spectacle and storytelling. As consumer expectations rise, chefs are…
The leisure and hospitality sector was among the largest job gainers in the U.S. in April, but the 31,000 jobs it added amounted to a deceleration from March, when it…
In football or soccer — pick your sport/analogy — sometimes it takes a new coach to get momentum. Under its new CEO, Tripadvisor is making significant changes to its core products.
Credit card members are flying and eating out like never before, driven by Millennial and Gen Z's propensity to travel. Hotels are lagging airlines in terms of growth.
The advent of user reviews in travel was a disruptive and positive force, and they in turn may indeed get upended or greatly modified as new technologies take hold.
Many U.S. hotels have struggled to hire and retain non-white leaders post-pandemic. So some hotels are enhancing the ranks of who leads the line in the kitchen as one of a few ways to reverse the trend.
The most important thing about Tripadvisor's exercise in formulating a new strategy will be how it reconfigures priorities. Answers to that question won't be divulged until 2023.