Articles tagged “revenue management”

IDeaS, which makes software to help hotel owners set their room rates, boosted its financial performance in 2020 without layoffs. But this year brings unique market conditions for its hotel customers. So a lot depends on the launch of its new service, Optix.

A new platform called Skytra, developed by Airbus, has been three years in the making, but expect tentative first steps from a battered and bruised travel industry.

Airlines need to shift from forecasting models that rely primarily on historical data to ones that analyze real-time demand. That's how Amazon and other e-commerce companies handle pricing. No wonder travel tech players PROS, Amadeus, Sabre, and Flyr spy an opportunity.

Travel bubbles were created to reinvigorate travel, but airlines will need to walk a fine line between pent-up demand and pricing to ensure a steady revival.

The pandemic has bewildered the airline software that pops out airfares based on historical data. But Alaska Airlines thinks new software will make it savvier.

The merger of Hotelogix, a property management system, with AxisRooms, a provider of revenue management and distribution services, and RepUp, an online reputation management tool, is probably one of many mergers likely in hotel tech in response to the crisis.

Hotels need to put aside their frustrations with software for forecasting and rate-setting. Revenue mangers will need all the help they can get to make sure they grab their fair share of the recovery in bookings.

Vista, the investor behind this merger of airline tech vendors Accelya and Farelogix, is no private equity tourist. The firm has committed tens of billions to technology businesses, and it shows signs of having the wherewithal to grow Accelya into a long-term player in airline tech services.

No matter the situation, hotel revenue managers need to figure out how to stack the right building blocks to forecast accurately, price with confidence, and maximize profitability. Taking small steps toward a more holistic approach to revenue planning and strategy is a smart — yet realistic — way to make this happen.

At first, U.S. airlines tried to keep prices steady for summer travel and beyond. But now that's going away. Most airlines are offering cheap fares on many routes through the end of their schedules.