Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.
If your customers are leaving your ships to go spend money on beaches, you should own the beaches. That's the apparent logic of cruise line operators like Royal Caribbean in building private destinations. It's like vertical integration for vacations.
Royal Caribbean Group's CEO Jason Liberty has a strategy to push his customer base upmarket. Liberty believes there's more willingness among consumers to pay more for premium leisure travel than previously assumed.