There doesn't seem to be much of a downside for Booking.com getting into cruises. As with flights, which it launched in 2019, we can only say — what took you so long?
Royal Caribbean will be one of the first Western travel brands to return to China. The fact that bookings look healthy there point to strong cruise demand in the country.
Lack of education about travel insurance remains the biggest obstacle for brands’ selling it. Companies must therefore inform consumers on why they need the product regardless.