The FAA says it has not approved new planes and routes for United, but the carrier said it has been cleared to begin the process of resuming certification activities.
Airlines are banking on capturing the attention of passengers in more compelling ways, and infusing more brand personalities into their safety videos. One thing is certain: The lines between marketing and safety are blurred at times.
In-flight safety videos are fascinating in that they all must stick to the same script. What airlines decide to do with this locked-in time is always an extension of their brand.
Airlines' most creative content marketing efforts are coming through in their in-flight safety videos, which are as popular online as their on actual planes. They now need to take this creativity to other aspects of their marketing strategy.
Air New Zealand was one of the first airlines to infuse creativity into otherwise stale safety videos and continues to improve on the concepts as other airlines catch on to its success.