Wildfires tarnished the tourism appeal of the Golden State. So Visit California is running a splashy new "Ultimate Playground" campaign. CEO Caroline Beteta dishes on the pivot, her $150 million war chest, and how her team uses famous faces as brand ambassadors.
California's reputation as an ideal tourism spot was dinged during the pandemic. The state is trying to remind travelers that it's still a fun destination.
India was the U.S.' s second top market for travelers outside of North America between April and June, according to the National Travel and Tourism Office's data released Monday. Over…
While 'cleanliness is next to godliness' may not consistently reflect India's outlook, the nation is recognizing its importance to attract both domestic and international tourists. Initiatives such as the rating framework hold significant value in evaluating and enhancing the cleanliness standards of tourism establishments.
Scott Beck has his work cut out as the new president and CEO of the San Francisco Travel Association. The city still hasn’t rebounded to pre-pandemic levels, and a negative perception prevails, but Beck says he is up for the challenge.