Articles tagged “search”

Advertising technology is changing how marketers drive people to booking in digital, gone are the days of just search engine marketing.

In a few years, the streamlined, cross-platform searching that Hipmunk and Expedia are creating will be taken for granted because any company worth anything will have to offer it. So far Hipmunk Anywhere is more intuitive than Expedia's Scratchpad with fewer clicks or taps, but these are very early days.

To paraphrase a certain baseball philospher, it's getting late very early for flight-search startups. For any chance of success, they'd better offer something unique, have a lot of funding, and figure out how to attract substantial revenue elsewhere.

In rush for social efforts, hopefully travel brands are not forgetting search, which is the biggest direct funnel for transaction conversion.

Facebook's success with Graph Search depends entirely upon users' willingness to share as much as they currently do, and then some. Whether or not that will continue to be the case is still to be determined.

Road warriors need not apply, but Bootsnall is tackling a mammoth, complex battle for those leisure travelers who are set on exploring the world. If the Indie booking engine works as advertised, Bootsnall will make some headway because of it.

User-generated reviews are beginning to pay a significantly larger role in travelers’ decision processes, but hotels can still participate in the conversation by replying to positive and negative reviews.

These only have a shot at becoming a real challenger to both digital and traditional publishers if they crack the code on the best way to integrate guest reviews and real-world updates into quality destination information.

There was so much hype about Groupon and Zynga, and perhaps their stars are getting clouded over. But, Foursquare, if it handles its commercial strategy with a little more acumen than it has shown so far, could really turn into a viable business.

Bing has reorganized its search results pages to incorporate the social element, but it really has a long way to go before the service evolves into something really useful for travelers.