There were hopes in some quarters that tourists might start heading back to areas that had fallen out of favor because of terrorism and other geopolitical problems. At this stage it hasn’t happened but it will be worth paying attention to the European “lates” market to see if the resulting lower prices persuade those looking for a deal to return.
Travel brands have an economic incentive to push policy makers and private sectors in their destinations on sustainability and leaner visa policies because tourists will reward them with higher spending and likely repeat visits.
Nobody would argue that the European Union is a perfect institution but not only has it helped foster a degree of unity between former enemies but it has also ushered in an era of unparalleled freedom for its citizens. Brexit has put all that under threat.
The fact that Grayling’s comments came on the same day as a terrorist attack on London underlines the threat posed. Nevertheless, so many questions remain unanswered: why are the destinations covered different to the U.S.? What about those traveling with hand luggage only? What about insurance? For the moment, there is plenty of confusion.
A ban on large electronic devices may be necessary to keep travelers safe, but many in the travel community are not happy with how U.S. and UK authorities announced the new policy. Could we see some tweaks to the rules in the near future?
This electronics ban will make life inconvenient for travelers on long-haul flights to the U.S. It's hard not to wonder, however, about the refusal of the U.S. government to detail any specific threat that has been made.
Despite being the world’s largest tourism market, there’s a sense that things are changing for Europe. While other regions are catching up, Europe is going through a period of upheaval. The specter of terrorism, the destabilizing Brexit vote, and upcoming elections all mean that 2017 is going to be a pivotal year.
Like other global hotel companies with a high exposure in Europe, Rezidor continues to struggle in part because of continued security concerns. Those running the company will be hoping that the likes of France and Turkey bounce back soon.