Articles tagged “serko”

In the first entry of the Skift Future of Business Travel Interview Series, we examined the growing promise of personalization and a more consumer-like experience. Stay tuned for more insights from across the sector in coming weeks.

One of the biggest challenges for companies is simply getting their travelers to book how they're supposed to. The problem seems to be getting worse. Useful personalization and a more consumer-friendly experience will go a long way towards changing that.

By revenue and booking volume, Serko remains a small player among global travel management companies. Its technology prowess, however, has outstripped many of the bigger players, setting it up for future expansion.