Articles tagged “sfe2020”

All the recent search-and-booking activity for historically less-visited destinations will make it easier for them to justify marketing expenditures even after the pandemic wanes, says Expedia's Cyril Ranque. Could be true, given the curious logic of algorithms.

KLM has a powerful brand and should be able to withstand this crisis. But it is not a good time for legacy European airlines that usually rely on lucrative corporate travelers.

The global Covid-19 crisis is one of the greatest challenges the travel industry has ever faced. As we enter a new phase of recovery planning, Skift will present its tentpole European event -- Skift Forum Europe -- as an online conference to provide a rapid response and a platform for travel leaders to share ideas on June 30.